ZERO CAFFÉ
Zero Caffè documentary film shares the same philosophy and mission with the book ZERO CAFFÉ , created by Italian coffee experts Andrej Godina and Sandro Bonacchi, and curated by Aurora Castellani in 2019. The book aims to increase awareness and bring change by protecting the first links of the coffee supply chain: the farmers, their communities, and their beautiful landscapes.
The film is intentionally titled after the book to empower and extend the author’s mission and a growing community of professionals and institutions working in the same direction. It is a story of international cooperation between Honduras and Italy. From the seed to the final cup, viewers will finally discover how passionate farmers and coffee experts; are joining forces to achieve a sustainable and fair value chain.
Authors: Sandro Bonacchi, Andrej Godina.
Curated by: Aurora Castellani, Edizioni Medicea Firenze
With the contributions of the theologian Piero Coda, the chef Igles Corelli and the nurseryman Paolo Mati - Introduction by Fabi so Picchi.
176 pages 21 × 21 cm - ISBN: 9788898015597
Between 2019 and 2021, Denis worked to extend the ZERO CAFFÉ project from the initial book to scriptwriting for the related documentary film project, resulting in a full script and storyboard ready to be pitched.
It is estimated that more than 2.25 billion cups of coffee are consumed worldwide. Coffee is grown by an estimated 25 million farmers in more than 60 tropical countries, making it a key source of revenue for many developing nations. Coffee, as a commodity, is second only to oil, and very few know its intricate production process and trading. Within the context of globalization and macroeconomics, the coffee market has developed exponentially, casting the dark shadows of colonialism into a paradox called the stock market.
While working on the research and scriptwriting for the documentary film, Denis curated the project's development to extend the authors' mission. This portfolio showcases how the various steps of art direction, communication strategy and design, and content creation for community development around the project.
INTRODUCTION
THE BOOK
SCRIPTWRITING
2019.2020 IT | Commissioned by b.Farm
A script is like carrying a map when you set out on a road trip. Likewise, a shooting script is a conceptual map for your shooting journey. It allows for finetuning the story's structure, tailored by the production's budget.
Next to the full script in English, the project has been implemented into a full presentation that divides the story into 30 stages. The final brochure, created in both English and Italian versions, allows the team and the potential producers to easily grasp the story's plot, characters, locations and structure.
This brochure has been printed to accompany the fiscal script it also provides also a solid foundation for digital presentation.
Slideshow: the brochure - storyboard for the Zero Caffè documentary.
A coffee cup is the final product of an extensively complex process. Compressing the whole process into a 70 minutes plot was very challenging. Therefore Denis developed a scriptwriting tool called StoryHyve, which was successfully implemented for the scriptwriting of the film project Zero Caffè.
StoryHyve represents for Denis an extra tool that will be implemented into future assignments for scriptwriting and filmmaking, allowing better interaction with colleagues and clients.
Photo: the StoryHyve developed for the documentary Zero Caffè.
MANIFESTO
As a part of the communication strategy and community building Denis proposed, coordinated and designed the platform zerocaffe.org, launched on October 1st 2020, on the international coffee day.
On this day, Zero Caffè 's Manifesto was revealed as a statement and mission of a dedicated community of coffee professionals.
The manifesto, designed by Denis, is for sale in its Italian version and also available in both English and Spanish versions.
The relevance of the 'gender equality theme also determined the evolution of the coordinate image of the project, the colour pink added to the manifesto was implemented across all channels.
The Manifesto is at the heart of the project and is intended to evolve and improve over time, with the contribution of a growing community around the projects.
Photo: the Zero Caffè's manifesto designed by Denis Guzzo
Beautiful educational posters have been created by the publisher to disseminate this essential knowledge. Denis also produced the photography and visuals for the project's website, allowing a good presentation of the posters and the books on the webshop.
PHOTOGRAPHY
COMMUNICATION
The team is committed to gaining interest from the international coffee community across different platforms. The future developments include the translation from Italian of both website and the Manifesto; in English and Spanish.
The three main elements of the communication work developed by Denis here showcased are:
- The dedicated platform, see the link: zerocaffe.org
- The design of 6 months feed for the Instagram page: @zerocaffe_org
- The virtual-guerilla posters campaign, which used stock images, aims to (virtually) disseminate the Manifesto to the world. See the gallery below.
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new” Socrate
“Denis worked on the research-based scriptwriting for the long feature documentary Zero Caffè, about the social responsibility of the coffee value chain.
He amazed me with his extraordinary qualities of perseverance, enthusiasm, and professionalism, enhancing the project's visibility with innovative and well-designed communication content.”
Andrej Godina