JONAS EMIL - COFFEE ROASTERS
This portfolio is very extended, please be patient if it takes longer to load
Shanghai .CHI .2020 .2021 .2022 .2023 .2024
ROASTING REPORTAGE
WEB SHOP
Jonas Emil, a Shanghai-based micro coffee roaster, have been quietly honing our craft since 2009, mastering the craft through practice and persistance. They strive to deliver the freshest quality coffee by roasting in small batches and selling direct to the consumer.
This portfolio showcase a selection of photography and communication design as a result of a fruitful collaboration with Denis.
FLAVORED
'FLAVORED PHOTOS' is a series created by visually matching elements with the flavours and origin of single-origin beans. In some photos, other objects appear to be later matched with visual stories called 'CONVERSATIONS'.
Cupping sessions were held before the photoshoots to fine-tune and brainstorm to match the coffees to the ingredients and other props.
CONVERSATIONS
Conceived by Jonas Emil's Co-Founder, David Henry, the 'CONVERSATIONS' photo series aims to place the product in various contexts; where coffee lovers enjoy together a coffee break. The story's context was decided beforehand by making the FLAVORED photos to be used as covers: objects appear that reconnect to each conversation.
Conversation: Sumatra Mandheling at the bicycle shop
For the Sumatra Mandheling Dark Roast beans, the shooting was realized in a hybrid style between fashion and documentary and with non-professional models. As Chinese and Western owners run the brand, so do the models who mirror Shanghai's broad and multicultural target group.
Edo & Jack enjoy their coffee during a break while planning the upcoming bike trip organized by the shop.
Concept by David Henry
Storytelling, production & photography by Denis Guzzo
Models: Edoardo Neri & Jack Tien
Location & special thanks: Specialized Bike Shop Shanghai
